AW2025

For Lily Byre

It starts with a name—an echo, a thread. One Lily after another, woven through time, layered like memory, stitched into the bones of a story not yet told. 

A great-uncle’s sister, a friend who left too soon.

And in between them, a collection: for the Lilys, the ones who know themselves, the ones who don’t yet, the ones who refuse to be known. But never forgotten.

This season, Talia Byre plays with the shape of a life, the arc of a personality. Character dressing—not a costume, not a uniform, but a wardrobe with a pulse, a feeling, a charge. The pieces sit low on the hips, long in the hem, cut with a precision that shapes and shifts with the body. They walk into a room before you do.

There’s a check dress from the archive, a Lucinda Byre original from the ‘70s, like a breadcrumb trail leading here. Equestrian echoes, but not in the way you think—more backseat of the car after a long ride, windswept, a little feral. Tweeds that aren’t tweeds, satins that play it tough, knitwear that slouches just right. 

Marisa Tomei in My Cousin Vinny—that one scene, you know the one. De Niro’s Casino-era suiting, bold and deliberate. Variety (1983) seeps into the knits, subtle yet undeniable. A woman with sharp wit and effortless command. Masculinity woven through tailoring, structure meeting instinct. The quiet power of dressing on one’s own terms.

Lili Sumner—what a name—wears it all in the lookbook, her presence soft and sharp at once. The collection, much like her, exists in the space between opposites—serious but never stiff, irreverent but never unserious, nostalgic but entirely new. 

You could call it eclectic. You could call it crackers. You could call it a wardrobe for the ones with too much personality to contain. The ones who don’t just get dressed, but assemble themselves in layers of wit, history, memory, and instinct. The ones who have something to say, even in silence.

This is not a uniform. This is a character study.

And the Lilys keep blooming.

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Styling and consulting by Eliza Conlon

Photography by Esther Theaker

Art direction by Emily Schofield

Show production by LG Studio

Casting by Simone Schofer

Hair by Lachlan Mackie 

Make-up by Crystabel Riley 

Hats by James Pink Studio 

Text by Alex Kessler

Press by Green Banana PR